The permanent record for marketing campaigns. Every brief, asset, and approval — etched to an immutable identifier you can still find five years from now. Every module plus the Intelligence layer — one workspace, one source of truth.
How it works
A campaign enters Etch once. From that moment every artifact, approval, and outcome attaches to a single immutable identifier — readable across every app in the platform. The loop is the product.
A campaign brief is authored and submitted. Structured fields capture intent, audience, channel, and constraints.
An immutable UID is generated and bound to the brief. The campaign now has a permanent identity.
Every send — creative, copy, approval — is archived against the UID. Nothing detaches.
Outcomes flow back to the record. AI surfaces patterns across every campaign you've etched — feeding the next brief.
Every plan includes every module — adopt them in any order. The shared Taxonomy UID is the connective tissue: the moment a second module is in use, your work is already linked, automatically.
The platform
Each product runs standalone. Expand any app to see the specifics — what it does, what's inside, and how it works better with the rest.
The source of truth for every campaign and touchpoint. Etch.Taxonomy generates a permanent UID at the moment of creation and provides the classification framework — brand, channel, audience, time — that makes campaign data queryable and comparable across systems and years.
Nothing breaks on change: post-approval edits issue a new version and the old identifier becomes an alias — links, UTM tags, and reports keep resolving forever. That permanent UID is what lets Brief link, Vault index, and Intelligence cite exact campaigns.
The front door for every campaign. Structured intake, a governed editor over the Litmus-proofed templates you already trust, and continuous QA before every hand-off to your ESP. Bring your own templates — no rebuild, no rendering regressions.
Legal signs off from an email link — no seat, no license — and the approval covers every variant. On approval, Brief hands off to Taxonomy for its UID and the send flows into Vault.
A searchable archive of every email your team has sent. Connect your ESP and Vault captures each send — pixel-perfect, tagged, and indexed against its Taxonomy ID so any artifact can be retrieved by campaign at any time.
Every send, exactly as it shipped. Pixel-perfect previews pulled from your ESPs, searchable across brands and years — each one carrying its campaign ID.
Turns standardized campaigns into ready-to-use analytics. Unified reporting with no SQL, AI-generated narrative insights, and cross-campaign comparison across quarters and years — every insight cites the exact campaign and metric that drove it.
Not a module — a layer. Intelligence reads across everything you've etched and feeds the next brief. Included on Pro and up.
Pricing · per company, not per seat
Per-company pricing — never per-seat, so the audit log stays honest. Standard covers the core loop; Pro and Enterprise add Etch.Intelligence and include every current and future Etch product.
Trials and your first paid month are unmetered — we measure real usage and recommend the right size · running hot later? Top up +5 campaigns for $149, resets each cycle · 14-day free trial · upgrade or downgrade mid-cycle, prorated
Per company, not per seat. Standard and Pro are self-serve; Enterprise and Agency are custom.
| Standard$499/moSelf-serve | ProFrom $999/moMost popular |
EnterpriseFrom $7,500/moSales-led |
AgencyFrom $7,500/moSales-led |
|
|---|---|---|---|---|
| Plan | ||||
| Best for | The full loop, light volume | Mid-market, full platform | Regulated, multi-brand | Client / agency work |
| Signup & billing | Stripe self-serve | Stripe self-serve | Stripe Invoicing | Stripe Invoicing |
| 14-day free trial | ✓ | ✓ | — | — |
| Products | ||||
| Core modules — Taxonomy · Brief · Vault | Every module | Every module | Every module | Every module |
| Etch.Intelligence — reads across every module | — | ✓ | ✓ | ✓ |
| Current + future products auto-included | — | ✓ | ✓ | ✓ |
| Usage & scale | ||||
| Users (seats) | 3 | 15 | Unlimited | Unlimited |
| Workspaces | 1 | up to 3 | Unlimited | Unlimited |
| Campaigns created / month | 10 | 25 / 50 / 75 | Unlimited | Unlimited |
| First paid month & trial | Unmetered | Unmetered | n/a — unlimited | n/a — unlimited |
| Top-ups — +5 campaigns, resets each cycle | $149 · max 2/cycle | $149 · max 2/cycle | — | — |
| Account admin & cross-workspace governance | — | — | ✓ | ✓ |
| Cross-app search & linking | ✓ | ✓ | ✓ | ✓ |
| Governance & security | ||||
| Campaign + touchpoint model, System UIDs, ID builder | ✓ | ✓ | ✓ | ✓ |
| Approval workflows & audit trail | ✓ | ✓ | ✓ | ✓ |
| SSO (Okta, Azure AD) + SCIM | — | — | ✓ | ✓ |
| 99.95% uptime SLA | — | — | ✓ | ✓ |
| Support | Priority | Dedicated CSM | Dedicated CSM | |
| Whitelabel & per-client reporting | — | — | — | ✓ |
Unmetered: no cap is enforced — create as many campaigns as you need, nothing pauses, nothing costs extra. We count what you create (that's how we recommend the right size at the end of the month), but the number never limits you. Applies to every trial and to your first paid month on Standard and Pro.
Pro scales by volume: Pro 25 — $999 (25 campaigns · 1 workspace) · Pro 50 — $1,499 (50 campaigns · 2 workspaces) · Pro 75 — $1,999 (75 campaigns · 3 workspaces).
Workspaces vs. account: Pro can run up to 3 workspaces, managed flatly under one Owner; Enterprise and Agency add the account layer — dedicated account admins and cross-workspace governance.
Note: Enterprise and Agency are custom annual contracts (from $7,500/mo); listed values are the committed baseline and finalized per agreement.
FAQ · by product
The platform
Etch.Brief
Etch.Taxonomy
a8f3k2) is minted once, immutable, and used everywhere as the join key. The Marketing Identifier is the readable ID built from your own framework — brand, market, period, slug — and it's fully admin-configurable. One is for machines and permanence; the other is for humans and reporting.Etch.Vault
Etch.Intelligence
Salesforce
Sales · Enterprise
Tell us a little about your team and we'll set up a call — typically within one business day.
Thanks — we'll reach out within one business day to set up a call.
In the meantime, explore the platform →
Contact · Procloud Labs
Questions, press, partnerships, privacy requests — this goes straight to a human, not a queue.
Thanks — we read everything and reply within one business day.
Early access · launching Q3 2026
Etch launches in early Q3 2026. Leave your email and you'll be first through the door.
We'll email you the moment access opens — VIP list members get in before anyone else.