For teams where Salesforce is already fully deployed, two native Salesforce apps from Etch add marketing-operations muscle without leaving the ecosystem. One brings permanent campaign governance to Salesforce with purpose-built Campaign and Touchpoint objects; the other monitors the health of your Marketing Cloud instance and the Data Cloud segments behind it — both native, both coming to the AppExchange.
Two native apps on Salesforce
Built for orgs that have committed to Salesforce and want to close marketing-ops gaps inside it. Both run on the same core platform, but they're separate products that solve different problems and relate differently to the core Etch platform. Here's the short version before the detail.
Purpose-built campaign governance, native to Salesforce. It ships custom Campaign and Touchpoint objects — carrying immutable Etch UIDs and classification — tied back to your standard Salesforce Campaigns, so existing reports and automation stay connected. A separate product from the Etch platform's Taxonomy module, built on the same identifier framework.
A standalone operational monitor that runs in Salesforce core and connects to your Marketing Cloud (SFMC) instance. It doesn't join the closed-loop platform — it sits alongside Etch, checking deliverability, journey health, and the Data Cloud segments feeding your sends, so problems surface before your customers find them.
Governance · in the CRM
Campaign & touchpoint governance, native to Salesforce. Enforce consistent naming, structure, and metadata on every campaign — without leaving the CRM.
Source-of-truth campaign governance, purpose-built for Salesforce and delivered as a managed package — coming to the AppExchange. Immutable System UIDs and configurable Marketing IDs live on custom Campaign and Touchpoint objects — purpose-built for the identifier framework, approvals, and audit — linked to your standard Salesforce Campaigns so nothing you already run breaks.
Two products, one framework. The Etch platform has its own Taxonomy module at projectetch.com; this app is a separate, Salesforce-native product built on the same identifier framework.
Operations · monitors Marketing Cloud
Campaign health monitoring for Salesforce Marketing Cloud — and the Data Cloud segments behind it. Stop hearing about broken campaigns from your customers: watch every monitored journey, automation, and segment against thresholds you control.
Monitoring is a Salesforce core app — coming to the AppExchange — and sits alongside Etch rather than inside the shared workspace. A lightweight package is installed in each Marketing Cloud business unit you monitor — that's what feeds the health checks — while the dashboard, alerting, and triage all live in the core app, rolled up centrally across every BU.
Continuous checks, human-readable triage. Every monitored business unit reports into one live dashboard — problems route into Salesforce Cases before your customers notice them.
Side by side
Same platform, same Salesforce-core delivery, deliberately different shape.
| Dimension | Etch.Taxonomy for Salesforce | Etch.Monitoring for Salesforce |
|---|---|---|
| Runs in | Salesforce core (Lightning platform) | Salesforce core (Lightning platform) |
| Works with | Custom Campaign & Touchpoint objects, linked to standard Campaigns | Your Marketing Cloud (SFMC) instance + Data Cloud segments |
| What it does | Governance — immutable IDs & classification | Operations — health monitoring & alerting |
| Relationship to the platform | Separate product — shares the Etch identifier framework with the platform's Taxonomy module | Standalone — sits alongside the platform |
| Web alternative | The Etch platform's own Taxonomy module — a separate product, included in every platform plan | None — Salesforce-only |
| Status | In development | In development |
| Billing | Flat enterprise rate · AppExchange coming | Base + per business unit · AppExchange coming |
Salesforce app pricing is separate from the web platform; licensed today directly through Procloud Labs, with an AppExchange listing in progress · See web platform pricing →
Pricing
Today both Salesforce products are licensed directly through Procloud Labs; an AppExchange listing is in progress. Final figures are set per agreement.
One fixed price for your whole org — not per seat. Unlimited users across your Salesforce instance, delivered as a Salesforce-core managed package; licensed today directly through Procloud Labs (AppExchange coming).
Prefer it outside Salesforce? Taxonomy is included in every Etch platform plan — per company, never per seat.
Talk to sales →A base platform fee covers your first Marketing Cloud business unit; add a rate for each additional BU you monitor. Each monitored BU gets its own installed package, and everything rolls up centrally in the core app. Licensed today directly through Procloud Labs; AppExchange listing in progress.
Pricing is being finalized — talk to us about a pilot across your business units.
Talk to sales →Licensed today via Procloud Labs · AppExchange listing in progress · figures finalized per agreement · See web platform pricing →
FAQ · Salesforce
The two products
Buying & delivery
Sales · Salesforce
Tell us about your Salesforce setup and we'll set up a call — typically within one business day. Both products are Salesforce-core managed packages, licensed today via Procloud Labs (AppExchange coming).
Thanks — we'll reach out within one business day to set up a call.
In the meantime, compare the two products →
Contact · Procloud Labs
Questions, press, partnerships, privacy requests — this goes straight to a human, not a queue.
Thanks — we read everything and reply within one business day.